“If you want to hire bright and creative people, you can’t over rule them…”
Birth is a freelancing entity created by Didier LAHELY, a French branding creative director with 12 years of experience.
Why “Birth”? Because each new project is totally new, and must be re-invented; for each project we have to forget all the rules about design and communications and learn again; make a new territory fully inventive. Yes, each new project is a new baby with its own characteristics and personality when the others are just applying the “copy paste” methods… Being French, having this European culture and living in Hong Kong offer me a creativity based on these two cultures.