Last time I found some brochures of my work 10 years before! Amazing. I know a lot of designers and also HR people will “recommend” to show always the latest works… Well they don’t know What is design…
Design is alive. And when it’s on the web, it’s double alive! It has his own “life”, and will grow without you, everywhere, anywhere; people will copy it, transform it, keep it for reference, use it. Design is alive and it’s good. Good to keep a trace of what you have done too. Because there is always a before and an after, it’s (at least for me) always interesting to see evolution of trends. It’s culture, design culture. 10 years before in France color trends was this kind of Orange, almost fluorescent one. People was also using a lot Pantone metallic ink. That’s very funny. And funnier is to see how all this design is a kind of outdated. So what is the recipe of eternal design then? What made the success of Gutenberg in 1455…? What about the Bauhaus?
Well, I don’t have all the answers… But one idea is that simplicity is one of the key… Minimalistic design. It’s like cars in a movie, you can guess easily which time a movie has been shoot in looking for the cars in it; more difficult if you DON’T have any car right? Same for design… If you want your design to be kind of “famousForEver”, use a minimum of elements. “Intemporel“. No flashy colors, no fancy fonts! Use Helvetica Neue, (love it) or Swiss 721 Thin font, forget Comic Sans.
Ok. Now you will have an idea what French call the “Second degré“…
Made this crazy video, made the music and “lyrics”, part with my iPhone and also the Mac (of course).
What is the idea? Errr… Well, let’s say the non-communication between creative candidates and the world of HR. I think, sometimes, they are on different planets each of them. Like Aliens.
Who are you? Graphic designer? Creative director? Artistic director? What does this mean? What is your job exactly? What do You Want??
J’ai créé un groupe sur Linkedin qui a pour but de rassembler la diaspora française présente sur l’ile de Hong Kong.
Created: September 23, 2008 | Other | Members: 80
French people in Hong Kong this hub is for you! Here we can LINK, we can SHARE, we can ASK, we can TALK, we can CHAT, we can PROVIDE support, we can ADVISE everything about Hong Kong. This hub is for the French are already there, the ones who want to come, the ones lived here… To help the other ones in their asking. To be very welcomed in this group I will ask you to describe in few lines why you want to subscribe and what you are looking for, it will help others to start a discussion… Thanks a lot to follow this “guideline”. Voila ! Ici : (http://www.linkedin.com/groups?homeNewMember=&gid=902197)
| Définir la stratégie graphique et digitale de la marque, inventer de nouvelles pistes de création et communication, à l’aide des nouveaux médias ; toujours à la recherche du sens et de l’efficacité publicitaire grâce à mes (+ de) 12 ans d’expérience.
Ideation and creation of a financial report for Agefos, (Main Job training structure in France) The main point to create such work is to be readable. It may sounds strange but it isn’t. Some designer may be tempted to create fancy graphics to illustrate or to design it but we have to be careful to […]
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