Make-Up Agency logotype

One of my talented friend asked me to create a logotype for her make-up agency.

This time it was a combination between font/type and graphics, with a strong black type and red lips to summarize the make-up activity.

The half of the photo represent make-up “pallets” with gradients using different tones of red colors.

Last time I found some brochures of my work 10 years before! Amazing. I know a lot of designers and also HR people will “recommend” to show always the latest works… Well they don’t know What is design…

Design is alive. And when it’s on the web, it’s double alive! It has his own “life”, and will grow without you, everywhere, anywhere; people will copy it, transform it, keep it for reference, use it. Design is alive and it’s good. Good to keep a trace of what you have done too. Because there is always a before and an after, it’s (at least for me) always interesting to see evolution of trends. It’s culture, design culture. 10 years before in France color trends was this kind of Orange, almost fluorescent one. People was also using a lot Pantone metallic ink. That’s very funny. And funnier is to see how all this design is a kind of outdated. So what is the recipe of eternal design then? What made the success of Gutenberg in 1455…? What about the Bauhaus?
Well, I don’t have all the answers… But one idea is that simplicity is one of the key… Minimalistic design. It’s like cars in a movie, you can guess easily which time a movie has been shoot in looking for the cars in it; more difficult if you DON’T have any car right? Same for design… If you want your design to be kind of “famousForEver”, use a minimum of elements. “Intemporel“. No flashy colors, no fancy fonts! Use Helvetica Neue, (love it) or Swiss 721 Thin font, forget Comic Sans.

I will try to follow this advice… ; )

Ok. Now you will have an idea what French call the “Second degré“…

Made this crazy video, made the music and “lyrics”, part with my iPhone and also the Mac (of course).

What is the idea?
Errr… Well, let’s say the non-communication between creative candidates and the world of HR. I think, sometimes, they are on different planets each of them. Like Aliens.

Who are you? Graphic designer? Creative director? Artistic director? What does this mean? What is your job exactly? What do You Want??

Dear recruiter, headhunter, HR,

I’d like you to help me to understand how you work…

• …as I don’t understand:  why, despite companies and clients say I’m very creative, I can’t manage to have any appointments in your offices and meet any clients?

• Why when I finally got one that it’s only “one shot”? (means I was enough good for ONE company but not for any others?)
  Why sometimes the recruiter interviewing me doesn’t understand what exactly my job is? (“oh you are a multimedia designer?”)
• I have some questions to ask you and it will be great if you could answer!

Because, WE, candidates, (just) want to understand…

THANKS A LOT…